It was green on Greene this weekend in Soho at the pop-up gallery put on by Adrian Grenier and film producer Peter Glatzer’s eco-focused website SHFT, and pureDKNY—the latest, eco-friendly scent from Donna Karen. The exhibition was focused on sustainable or recycled materials, products for sale as well as over 50 pieces of art on display. The connection between the items being sold and the artwork often blurred, signifying the transient lines between art and trade—how easy and beautiful it can be to integrate a love of this planet, art and fashion—an easy shift in our state of mind!
The pieces for the show were curated by Edie Kahula Pereira and designer Lauren Gropper, who featured several local artists including Basil Bouris, Tierney Gearon, Kevin Cooley and Ward Yoshimoto. I was particularly struck by the photographs from Tierney Gearon and Kevin Cooley. The simple but saturated colors and light were perfect complements to the vibrant yet unassuming message the gallery presented. The merchandise was also urbane and inspired, featuring everything from a lemon-juice powered clock by Kikkerland, NY to sustainable furniture of a number of local companies like ALS Designs and Andre Joyau from Brooklyn.
As our generation calls for increasingly eco-conscious approaches to the way we live, we were thrilled to see SHFT showing exactly how artists and designers are responding through art, fashion, and design. SHFT goes straight to the source of change: creation and inspiration—and rather than preaching the environmental problems, they presented tangible and inspiring views of a new way of life—a more holistic relationship between us, art and the environment.
pureDKNY and SHFT.com Pop-up Gallery was open Friday, October 22nd and Saturday, October 23rd 112 Greene Street (between Prince Street and Spring Street). Hopefully the success of this awesome exhibit leads to more in the near future!!
xo, MSS http://www.shft.com/